Mom pregnancy diary is an experimental design we did for one hospital client. The marketing department of the hospital was looking for a better way to communicate with the clients interactively. They also want to target the expecting moms and dads behavior to share information with friends and family during and after the pregnancy.
Our design idea was to create a timeline summary of the 9 month pregnancy, during which the doctor and the moms and dads can communicate via a facebook wallpost's style dashboard. Each comment can be marked private or public and the whole timeline can be shared confidentially with others