Many manufacturers don't invest enough in professional photos and videos to show their full capabilities. Ask your digital agency if they can provide photography services or guidelines to make the best first impression.
Testimonials from well-known brands and a portfolio of past projects can boost your credibility.
B2B deals can take a long time to finalize, and well-nurtured relationships can last decades.
Make your website a digital hub that links to your CRM, ERP systems, and your marketing campaigns. Invest in producing useful content that can be useful to your customers.
Your website can be a great tool to capture leads, schedule appointments, and measure the success of your digital campaigns.
Many manufacturers are also venturing into the retail business by creating their own custom brands. If you are not ready for full e-commerce, start with listing featured products and offer purchases via showrooms.