Accounting website design tips

Avoid stock photos. Your visitors are much more likely to feel confident about a site with photos of real people who will handle their real money.

Accountants may be perceived as stuffy and dry. That creates an excellent opportunity for your company to stand out and show that your firm is made up of genuine people.

Your potential clients are finding people they can trust with their money. Give them all the reasons to trust you. Showcase your current clients and their rave reviews, your certificates, and the associations you belong to. When possible, include your physical address and phone number.

Provide your visitors with multiple ways to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Offer them an easy way to book an appointment with you without having to send multiple emails back and forth.

When searching for a tax or financial professional, people use their location to find one that is close to them. Make sure you get listed on local directories including Google Map, Google Business, Yellow pages, and more.

Publish original content that addresses common questions existing and potential clients have. This will build trust and create a positive user experience, as well as improve your SEO.