Furniture retail store website design tips

Many furniture manufacturers use obscure names for their products/solutions without much explanation. Other furniture websites try too hard and create over-complicated category systems that go for 4-5 levels or more.

A good design starts with understanding the goals and behaviors of the audience. Each business is different but we recommend allowing your customers to find products by purpose.

You can combine elements to create an in-context photo that will help you convey quality, tone, or mood that will influence the conversion rate. Giving your customers inspiring ideas on how your products may work together in different settings can greatly increase your conversation rate.

Another added bonus is that you can use the same picture for multiple products which may help reduce photography cost.

Augmented Reality lets the user experience the real world that is digitally augmented in some way. Virtual Reality, on the other hand, puts the user into a completely simulated world.

Both technologies are already used to allow users to interact with physical products virtually before buying and to visualize how these products may fit into the intended environment.

If your business model allows product customization then having a real-time customization tool on your website can be very useful. When used together with AR and VR, product customization can allow your customers to instantly try out different options and pick their favorites.