Explore best practices for food & beverage restaurant websites to optimize your current site or get new ideas. Check some free sample sitemaps and user-flows that you can use for your restaurant website design.
Ensure that guests are excited and enticed before they even enter your business. Having a stunning website design for your restaurant is crucial to attracting new customers. A beautifully crafted website can show off your attractive foods, your ambiance, the conversation, and the overall vibe.
With the recent pandemic and the rise of Food Delivery, it's more important than ever for F&B businesses to invest in the digital channel to reach out to customers and enhance user experience.
Take the time to learn your customers' needs and create a flow that accommodates them. Make information easily found and accessible to users searching for restaurants.
Most diners return to their favorite restaurants over and over again. Sometimes it's because of the food, other times it's the people, the atmosphere, or a memory associated with the place. Become the favorite eatery that your existing customers frequent. Embrace social media and new technologies to connect and share moments with your loyal patrons.
Seriously. Hire a professional team if you can afford it. It's okay if you have to take your own photos and write your own text, but make sure they're so good that visitors just want to check out your restaurant.
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Make sure you get listed.
Don't forget to include your opening hours, contact information, booking information, driving directions, and restaurant menu. Get ideas from other websites in the restaurant industry.
It's free marketing (most of the time). Organize events, and create worth-sharing status with food and beverage images. Post regularly and post things people want to share with your current and potential customers.
Can you share recipes? Tips on certain cooking techniques? Be creative. Well-crafted content can attract visitors and convince them to give you a try. Use email marketing as a part of your digital marketing strategy for your dine-in business.
Does your website integrate with online ordering systems? You need a sound digital strategy if you want to stay on top of the search engine results and attract online visitors to your restaurant business. The right marketing tools will help you boost your online presence effectively.
Consider using your welcome page to display your latest promotions or loyalty program if you offer free WiFi at your store(s). If you haven't heard about it, consider Social Wifi which allows users to log in with their Social Accounts. This is an ideal way to provide more convenient authentication for your customers and to learn more about them.
Place signs encouraging guests to take pictures of their food, your signature cocktail, or a silly statue. Create opportunities for guests to share. Reward posts that get the most shares. Let your guests know which social network your restaurant uses, as well as the hashtag to use. Run a contest for everyone who shares a photo with your hashtag.
Make your website responsive to ensure it works and looks good on any device or screen size. In addition, your website should be accessible to those with disabilities, including alt text and closed captions for videos. Optimize your media, so that images and videos load quickly and don't slow down your website.
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