Heavy equipment businesses can benefit from the fact that many potential customers utilize the internet to look for providers. Even if you already have customers, the website is an easy and affordable way of introducing new offerings.
Businesses in the B2B industry may not need a fancy website, but a well-structured and designed one can build confidence and boost sales. You can also easily identify possible issues and make improvements by tracking visitors' behavior and interactions on your website.
You have less than 5 seconds to make an impression, make it count. Describe what you do and how you are different in plain English. Inspire them to spend time exploring your website for more information.
If you offer multiple products and services, make sure that you organize them in ways that are convenient for your visitors to find what they need. The rule of thumb is that everything should be accessible within 3 clicks away.
Your clients are likely to require your service frequently if they find you a reliable and affordable provider. By integrating your online portal with your CRM system, you can provide your customers with valuable and personalized information.
Videos, Virtual Reality, Live Chat, and Online Consulting are just some of the new technologies that greatly enhance user experience. The majority of companies research online before making a decision, so you have to do everything possible to catch their attention.
There is a lot to know about heavy equipment products, from maintenance to knowing how to use them. People want to see real equipment, watch guides and howtos. Offering helpful content can help you attract more visitors and entice them to stay on your site longer.
When listing products and equipment on your site, you should know what your audience wants and make it easy for them to find it. Integrate your inventory management software with your website to avoid having outdated inventory.
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Make sure you get listed. As a result, your website will receive free traffic and your search ranking will improve.
B2B products and services are often considerably more expensive than B2C products. It's likely that this buyer's journey will also be quite lengthy and require multiple visits to the website. You need to plan and optimize your website to integrate with your sales funnel and pipeline.
In B2B marketing, case studies, sales calls, networking at events, webinars, white papers, etc. play an important role. B2B marketing content will focus more on providing insights and solutions to generate leads.
In order to optimize your website for higher lead conversion, you will (and should) update it regularly. As part of your marketing campaigns, you will need a platform that lets you easily create landing pages.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the heavy equipment industry and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.