The most important thing is to have a website designed professionally for your target audience, not a piece of artwork.
A real estate transaction is a high-dollar business opportunity. You can lose $1,000s or $10,000s by missing even a single opportunity. You need SEO (and paid ads) to drive traffic to your website, but you will also need good UI/UX design to maximize your conversion rate (the percentage of visitors who become leads).
Instead of pursuing flash and high-tech design, focus on usability. Impress your visitors with a user-centric design and useful features that bring added value.
Visitors to real estate websites expect an engaging user experience with easy navigation. They typically find clustered, confusing menus and broken links instead. Make it easy for your users to find information on your site.
Keep your content fresh, your list regularly updated, and your visual content appealing. By establishing yourself as a reliable source for information, you'll most likely attract more new and returning visitors.
Videos, Virtual Reality, and Online Booking are just some of the new technologies that greatly enhance the customer experience. If you list many properties, consider adding an advanced search feature to help your visitors quickly find what they want.
Your visitors may not be able to visit the listed properties right away, so you can help by providing high-quality photos and videos. If you can afford it, consider adding 3D walkthroughs and Virtual Reality tours as well.
Mortgage calculator, IDX listings, advanced search, price change notification are some features that can be incredibly useful for your customers. These tools can help you get free mentions from other sites as well as collect extra leads.
Have clear, standout, consistent calls to action across your website. Show different calls to action depending on the content your visitors are reading. You can also offer valuable information in exchange for contact information.
Buying, selling, renting real estate are big decisions. Over the period of engagement, you should include multiple touchpoints. Create different pages and landing pages on your site to assist you in these touchpoints.
Make sure you are found on local directories. Go first for the free ones such as Google Business, then later target the commercial ones if you can afford them.
People want to know if they can trust your business. They will want to see the reviews from your customers, the licenses you have, and the associations you are in.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the real estate industry and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.