Websites can be an effective way for schools to market their business, build trust, engage with prospects, and facilitate online activities.
A well-designed website can make a great impression, increase application rates, and speed up the application process.
Among the audience members for school websites are prospective parents (and students), current students, and alumni. Each of these groups has different interests and should not receive the same content.
Generally, schools have lots of information on their websites. You should take the time to learn what your audiences' needs are and create different flows to meet those needs. Listen to your audience and adapt to their feedback.
Choosing a school (or not) can be a very personal and emotional decision. You should tell a compelling story to describe your school's values and mission to form a rapport with your prospects.
Videos, and virtual reality are great ways to let prospective parents and students see what the school is like. Additionally, chatbots and knowledge bases can be used to help visitors find information on your site.
An overlooked aspect of school marketing success is providing high-quality customer service. Having your marketing match up with the actions of your school personnel will put your school on top.
Prospects often visit school websites to look for valuable information before making their decisions. You can "gate" some of your most valuable content and require users to enter email addresses to access it.
Your school marketing plan should include a social media strategy. This should be a coordinated, focused effort. The purpose of it should be to increase traffic to your website.
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form.
A visual presentation conveys plenty of information in a short time, and it helps the viewer identify with those at your school. It transforms your school into a warm, caring institution they can relate to.
The parents are often the main payers, and they care deeply about their children's education. By engaging with parents on your website, you can make them feel as if they are with their children, turning them into raving fans of the school.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in digital marketing will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the school business and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.