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Bringing brand awareness to Oneonesix through digital marketing
CORPORATE WEB
116 is a full service film & commercial production house, based in HCMC Vietnam, servicing South East Asia TVC, feature films, series & stills.
ONEONESIX
OneOneSix (116) is a collaboration project of TheLabSaigon and Nilead. In this project, Nilead took the position of the web technical service provider to implement the new website interface of OneOneSix:
We collaborated with TheLabSaigon design team to turns the still design into a working website.
We helped TheLabSaigon and 116's team to work out improvements on the design using our web design experience.
Nilead team provides technical training and documents for OneOneSix team to manage their website.
OneOneSix was not a huge project but it had its challenging moments for us to deliver minor improvements to enhance the end-users experience.
EMPOWERING
THE FILMMAKERS
BUILDING THE SITE
The design of 116 was done mainly by our partner, TheLabSaigon. After receiving all the design and guidelines from TheLabSaigon creative team, Nilead team collaborated with the design team and the client to make improvements on the design for web and mobile users and created the general website style that complies with the brand guidelines.
Based on the client's need to edit and upload new content (images and videos) regularly to the gallery sections on the website without breaking the layout,
we created a block design system. Depend on the number of blocks in the design, the blocks size and position can be adapted to fit the layout design automatically.
This flexible block design system and Nilead's CMS empowers 116’s management team to update content in an easier and efficient way.
SINGLE PAGE LOADING EFFECT
One of the small yet fascinating features we did for 116 was a fake single application effect. With the client's requirement to have the website to load like a single page application, we considered several options and did not feel confident that using AJAX to load the website is a good solution for Search Engine Optimization purpose. Even with Google bots now capable of processing javascript on websites (only to a certain extent), not all search bots can do the same. What we did, in the end, was to fake a one-page loading effect while still keeping each website page under its own URL and capable of being accessed directly via unique URL.
EASY NAVIGATION
We implemented a sub-navigation system that is only displayed under specific sections when necessary to avoid cluttering the navigation system.
Throughout the design and improved UI/UX, we never lost sight of the end goal: The user, after seeing the portfolio, should be able to contact 116 for their services in an easy and fast way. To remove all complication and distractions we placed a call to action button on the navigation bar, allowing the user to contact 116's team with a simple two clicks process.
MOBILE-MINDED
Today’s users can access online information from diverse devices, and they expect the mobile experience when navigating a website to be as good as in a desktop computer. The responsive designs for 116’s website aren’t just scaled down version of the desktop design; they are designed and developed deliberately and uniquely, with an absolute focus on every element. We adapted the responsive functionality and overall design aesthetic of the site in order to improve the user experience on the website and meet their expectations on usability and load times.
Experiments
In every project we do, we always try to do something new, either small or big. In this project, our experiment was with the animated introduction on the website homepage. At first, we wanted to use a video file, but the size of the file was troubling (over a few Megabytes even with all the compression). We didn't feel like it was a good solution considering that it can slow down the site loading speed and hinder users' experience on the website. After researching and testing several solutions, we decided to use bodymovin, an Adobe After Effect plugin to export the whole animation into html/css/js with a much smaller size. The additional bonus of using this plugin is that we can know exactly when the animation ends and trigger the display of the introduction text and menu.
