Helping Pharmascience reach Southeast Asia market

PHARMASCIENCE VIETNAM

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KNOWING PHARMASCIENCE

We took our time to research and understand every aspect of their company, read and view as many information we could possibly find. Our team met Pharmascience´s team at Ho Chi Minh city´s headquarter to get a more personal knowledge with a human touch of the company, based on their personal experience. This helped us to understand better what Pharmascience represents and the image they want to project to their clients.

Pharmascience needed a multi-language and responsive website based on its already established brand identity, but at the same the new website time should stand out by itself and engage with Vietnamese users. To achieve this, we focused on designing an engaging, informative, and easy to use the website for visitors and invested parties seeking information on Vietnamese-based services offered by Pharmascience Inc.

The target audience of this project are the Vietnamese doctors who are using or planning to use Pharmascience\'s products. The goal of this project is to provide useful information regarding the medical products and to establish trust for doctors who need more information before they can recommend Pharmascience\'s products to their patients.

BUILDING THE WEBSITE

Our work from the design perspective was to connect their aesthetic vision and standards with Vietnam’s users. Pharmascience is already an established company with existing brand guidelines we have to closely follow when we work on the website graphic and typography elements to maintain the integrity of the brand identity. Because the brand guidelines were established for the global environment we had to modify certain elements of the brand identity to be compatible with the Vietnamese culture.

FLEXIBLE LAYOUT

Pharmascience´s website was designed with 12 columns grid layout as a base, this allows a more flexible element arrangement in the design. With this flexible structure, the developers and designer can build a more fluid and detailed responsive version of the desktop version of the site for all major mobile devices.

SOCIAL MEDIA PRESENCE

ALL ABOUT INFORMATION

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DESIGNED FOR TOUCH DEVICES

With the number of smartphones approaching almost 40% of the population of Vietnam, the cheap data plans and the nearly coming 4G, Vietnamese users tend to navigate the internet more through their mobile devices than regular desktop computers. With this in mind, we designed and developed every element of Pharmascience´s website thinking of the mobile user experience. We custom designed the responsive version of the website featuring touch gestures that match the user experience, improving the navigation of the site

EASY ACCESS TO INFORMATION

The website was designed and developed mainly for doctors who use or may want to use Pharmascience products. These doctors are mostly 40+ year old and thus would prefer a simple, straight forward navigation system. We worked with Pharmascience team to keep the menu as easy and simple as possible while still trying to provide all the necessary information for the users. Having in mind the wide range and amount of content that Pharmascience provides on their website, we designed a search function that elevates the user experience on the site. With a simplified and friendly responsive design, we let the user search the different types of content within the site in the least possible amount of clicks.