Yen Thanh's Branding & Website Design Case Study - On Going Project | Nilead | Portfolio


Helping Yen Thanh to create a trustworthy brand in the Vietnamese market


BRANDING & ECOMMERCE WEB DESIGN
Yen Thanh provides high quality and authentic edible bird nest. Yen Thanh Bird Nest is built and developed based on the core values: Food hygiene, Difference, and Ethic farming.

YEN THANH


Yen Thanh is an On-Going project, we plan to launch in the second semester of 2017. We have the task to create the brand identity, product packaging and the digital marketing campaign for this brand. The main goal of this project is to promote and sell this new brand, their company values, philosophy and the quality standards of their products; targeting several spheres of the Vietnamese population through Yen Thanh's new brand identity, products, and e-commerce website.

  • Create a brand identity that represents all the values of Yen Thanh.
  • Design all the stationary and packaging of Yen Thanh´s products.
  • Nilead team will design and develop an e-commerce website for Yen Thanh, following the brand identity and guidelines previously designed.
  • Nilead team will provide technical training and documents for Pharmascience's team to manage their website.

BRAND IDENTITY


The vision when creating Yen Thanh's brand identity was to design a new, strong, effective identity that appeals to customers in the Vietnamese market, at the same time showcase the product's benefits and outstanding quality. To stand out Yen Thanh brand from the rest of the competition brands, was to get a more modern approach, using a simple and minimalistic design with a clean, yet bold typography.


Brand identity design process - logo variations

Brand identity design process - logo variations


Swiftlet watercolor illustration



Swiftlet watercolor graphic version

Swiftlet watercolor illustration & graphic version

CURRENTLY WORKING


With Yen Thanh, we’re in the process of developing the packaging and their website. We focus on a clean design based on the brand guidelines created by our design team after finishing the brand identity design. Our current goal is to create products and a website that represents Yen Thanh´s core values: food hygiene, difference, and ethic farming; at the same with an instructive approach to the health and nutritious properties of the edible bird's nest.

WEBSITE BRAND GUIDELINES



IDENTITY USAGE

nilead portfolio - yen thanh logo usage white
nilead portfolio - yen thanh logo usage - black

nilead portfolio - yen thanh logo usage - spacing



MIN SCREEN SIZE
Dimensions: 30px length
Minimum spacing size: 6px

MAX SCREEN SIZE
Dimensions: 70px length
Minimum spacing size: 14px
IDENTITY CONSTRUCTION

nilead portfolio - yen thanh logo construction
COLOR PALETTE

Black

HEX: #000000
R:0
G:0
B:0
H:29
S:38
L:0
100%
80%
60%
40%
20%

Gunmetal

HEX: #23363F
R:35
G:54
B:63
H:199
S:44
L:25
100%
80%
60%
40%
20%

Teal

HEX: #007387
R:0
G:115
B:135
H:189
S:100
L:53
100%
80%
60%
40%
20%

White

HEX: #FFFFFF
R:255
G:255
B:255
H:29
S:0
L:100
100%
80%
60%
40%
20%
TYPEFACE

nilead portfolio - yen thanh typeface
HEADLINES

nilead portfolio - yen thanh headings
BODY TEXT

nilead portfolio - yen thanh body text


WEBSITE LAYOUT CONCEPT

Yen Thanh website is been design based on a 12 columns grid layout, that allows a more flexible element arrangement. Also, based on this structure the developers and designers can create a more accurate and compelling responsive version of the site for the mobile devices, enhancing the user experience.

nilead portfolio - yen thanh layout - benefits

nilead portfolio - yen thanh wireframe - benefits

nilead portfolio - yen thanh layout - product detail

nilead portfolio - yen thanh wireframe - product detail

PRODUCTS CONCEPT

Yen Thanh´s products are being designed based on the guidelines previously created by Nilead´s design team during the brand identity process. We are creating these products with a simple and minimal style, but at the same time, we need to communicate to the consumer: the ethical harvesting, food hygiene, and the difference that Yen Thanh represents in comparison with other brands in the same industry.


Product concept for Yen Thanh´s Raw Edible Bird Nest box


Product concept for Yen Thanh´s Raw Edible Bird Nest box

Product concept for Yen Thanh´s Gift Bag


Product concept for Yen Thanh´s Gift Bag

oneonesix

CORPORATE WEB

Nilead partners with TheLabSaigon to revamp and bring brand awareness to Oneonesix through digital marketing
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