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Apr 10, 2024

Boost Biotech Website Engagement with User-Centric Design

Article brought to you by Nilead, a website builder platform with fully managed design and build service.

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Table of contents

Imagine a potential client visits your biotech firm's website, but they struggle to find the information they need and quickly leave in frustration. This is a common problem faced by many biotech firms whose websites are not designed with the user in mind. In fact, research shows that 88% of online consumers are less likely to return to a site after a bad experience. By implementing user-centric design principles, you can create a website that engages and retains visitors, even if you don't have a technical background.

What is User-Centric Design?

User-centric design is an approach that puts the needs and goals of your website's users at the forefront of the design process. By understanding your target audience and designing your site to meet their expectations, you can create a more effective and engaging online presence for your biotech firm.

Real-World Example

Let's look at how a fictional biotech firm, BioGenix, implemented user-centric design to improve its website's performance. Before the redesign, BioGenix's website had a complex navigation system and dense, jargon-filled content that confused visitors. By conducting user research, BioGenix discovered that its target audience primarily consisted of researchers and healthcare professionals who valued clear, concise information and easy access to research data.

Based on these insights, BioGenix redesigned its website with a simplified navigation system that used clear, industry-standard labels. They also rewrote their content to be more accessible, using shorter paragraphs, bullet points, and visual aids to break up complex information. As a result, BioGenix saw a 35% increase in average time on site and a 25% reduction in bounce rate.

How to Apply User-Centric Design to Your Biotech Website

Conduct User Research

  • Use web analytics to identify your website's most popular pages and user flows

  • Survey or interview your target audience to understand their needs and pain points

  • Create user personas to guide your design decisions

Streamline Your Navigation

  • Limit your main navigation menu to 5-7 items

  • Use clear, concise labels that reflect your users' language

  • Implement a search function to help users find specific content

Design for Readability and Accessibility

  • Use a font size of at least 16px for body text

  • Ensure a high contrast ratio between text and background colors

  • Provide alt text for images and transcripts for videos

Optimize for Mobile Devices

  • Implement a responsive design that adapts to different screen sizes

  • Prioritize content and features based on mobile user needs

  • Ensure touch targets are large enough for easy tapping

Use Visual Hierarchy to Guide Users

  • Use headings and subheadings to break up content

  • Highlight key information with bold text, colored backgrounds, or icons

  • Place important content above the fold

Iterate Based on User Feedback

  • Use tools like heatmaps and user recordings to identify areas of confusion or frustration

  • Conduct usability testing to gather qualitative feedback

  • Make data-driven improvements based on user insights

Nilead: Your Partner in User-Centric Web Design

Implementing user-centric design can be complex and time-consuming, especially if you lack technical expertise. That's where Nilead comes in. As a web design agency specializing in the biotech industry, Nilead has the knowledge and experience to create a website that meets the unique needs of your target audience.

Nilead's user-centric design process includes

  • In-depth user research and analysis

  • Intuitive information architecture and navigation design

  • Responsive, mobile-friendly layouts

  • Accessibility best practices

  • Data-driven optimization and ongoing support

By partnering with Nilead, you can create a biotech website that not only looks great but also effectively engages and converts your target audience.

Conclusion

In today's competitive digital landscape, a user-centric website is essential for biotech firms looking to attract and retain clients. By conducting user research, streamlining your navigation, designing for readability and accessibility, optimizing for mobile devices, using visual hierarchy, and iterating based on user feedback, you can create a website that meets the needs of your target audience and drives business success. And by partnering with a specialized agency like Nilead, you can achieve these goals efficiently and effectively, even without technical expertise.

About the author

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Ngan Nguyen

Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.

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