Thank you for reaching out, our team will get back to you asap. Please make sure to check your spam/bulk mail box if you do not receive email from us within 48 hours.
Article brought to you by Nilead, a website builder platform with fully-managed design, development, and management services.
Imagine a potential client who visits your biotech firm's website, but struggles to find the information they need and quickly leaves in frustration. This is a common problem faced by many biotech firms whose websites are not designed with the user in mind. Research shows that 88% of online consumers are less likely to return to a site after a bad experience. By implementing user-centric design principles, you can create a website that engages and retains visitors, even if you don't have a technical background.
User-centric design is an approach that puts the needs and goals of your website's users at the forefront of the design process. By understanding your target audience and designing your site to meet their expectations, you can create a more effective and engaging online presence for your biotech firm.
Let's look at how a fictional biotech firm, BioGenix, implemented user-centric design to improve its website's performance. Before the redesign, BioGenix's website had a complex navigation system and dense, jargon-filled content that confused visitors. By conducting user research, BioGenix discovered that its target audience primarily consisted of researchers and healthcare professionals who valued clear, concise information and easy access to research data.
Based on these insights, BioGenix redesigned its website with a simplified navigation system that used clear, industry-standard labels. They also rewrote their content to be more accessible, using shorter paragraphs, bullet points, and visual aids to break up complex information. As a result, BioGenix saw a 35% increase in average time on site and a 25% reduction in bounce rate.
Use web analytics to identify your website's most popular pages and user flows
Survey or interview your target audience to understand their needs and pain points
Create user personas to guide your design decisions
Limit your main navigation menu to 5-7 items
Use clear, concise labels that reflect your users' language
Implement a search function to help users find specific content
Use a font size of at least 16px for body text
Ensure a high contrast ratio between text and background colors
Provide alt text for images and transcripts for videos
Implement a responsive design that adapts to different screen sizes
Prioritize content and features based on mobile user needs
Ensure touch targets are large enough for easy tapping
Use headings and subheadings to break up content
Highlight key information with bold text, colored backgrounds, or icons
Place important content above the fold
Use tools like heatmaps and user recordings to identify areas of confusion or frustration
Conduct usability testing to gather qualitative feedback
Make data-driven improvements based on user insights
At Nilead, we understand that building and managing a user-centric website can be a daunting task, especially for those without technical expertise. That's why our SaaS platform is designed to empower non-tech users to effortlessly create, manage, and expand their online presence. As a specialist in user-centric web design, particularly for the biotech sector, Nilead combines deep industry knowledge with a keen understanding of audience needs to deliver exceptional digital experiences.
Our comprehensive design process at Nilead includes:
Thorough user research and analysis to understand your audience deeply.
Design of intuitive information architecture and seamless navigation.
Development of responsive, mobile-friendly website layouts.
Incorporation of accessibility best practices to cater to all users.
Continuous data-driven optimization and dedicated ongoing support.
In addition to our intuitive platform, Nilead offers fully managed services tailored for busy business owners who aspire to excel online without the hassle. By partnering with Nilead, you're not just building a biotech website; you're setting the stage for effective engagement and conversion of your target audience.
In today's competitive digital landscape, a user-centric website is essential for biotech firms looking to attract and retain clients. By conducting user research, streamlining your navigation, designing for readability and accessibility, optimizing for mobile devices, using visual hierarchy, and iterating based on user feedback, you can create a website that meets the needs of your target audience and drives business success. By partnering with a specialized agency like Nilead, you can achieve these goals efficiently and effectively, even without technical expertise.
Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.
