Thank you for reaching out, our team will get back to you asap. Please make sure to check your spam/bulk mail box if you do not receive email from us within 48 hours.
Article brought to you by Nilead, a website builder platform with fully-managed design, development, and management services.
Imagine a potential client visiting your biotech firm’s website, only to leave frustrated due to difficulty in finding necessary information. This scenario is all too common, and research shows that 88% of online consumers are less likely to return to a site after a bad experience. By adopting user-centric design principles, your firm can enhance user engagement and retention without needing extensive technical expertise.
User-centric design is a strategic approach focusing on the needs and goals of the users of your website during the design process. This method is particularly beneficial for biotech firms as it aligns the complex nature of biotechnological information with the clarity and accessibility needed by site visitors, including researchers and healthcare professionals. The benefits of user-centric design include:
Improved user engagement
Increased website usability
Higher conversion rates
Before Redesign: BioGenix’s initial website setup featured complex navigation and dense, jargon-heavy content that often left its primary users—researchers and healthcare professionals—confused.
Redesign Strategy: After conducting detailed user research through surveys and analytics, BioGenix simplified its navigation and revised content to be more accessible:
Navigation: Streamlined to 5 main items using industry-standard terminology.
Content: Restructured with bullet points, short paragraphs, and visual aids to clarify complex information.
Impactful Results: The redesign led to a 35% increase in average time on site and a 25% reduction in bounce rate, significantly enhancing user engagement and satisfaction.
Analytics Deep Dive: Use behavior flow reports to see how users move through your site, identifying where they leave.
Survey Best Practices: Utilize platforms like SurveyMonkey or Google Forms. Include open-ended questions to gather detailed feedback.
Developing User Personas: Create detailed personas that include demographic info, professional background, goals, and pain points.
Menu Simplification: Examine successful menu structures in your industry for inspiration.
Consistency is Key: Ensure terminology is consistent across all pages.
Testing Navigation: Experiment with A/B testing to find the most intuitive navigation setup.
Choosing Fonts: Select web-friendly fonts like Arial, Calibri, or Roboto for readability.
Accessible Design: Follow the Web Content Accessibility Guidelines (WCAG) to ensure your site is accessible.
Visual Aids: Use charts, infographics, and videos to simplify complex data like genomic sequences or clinical trial results.
Mobile-First Design: Focus on mobile-first design, critical as mobile usage continues to rise.
Touch Targets: Ensure touch targets are appropriately sized for mobile use.
Speed Optimization: Use tools like Google’s PageSpeed Insights to enhance mobile page speed.
Scannable Content: Employ bullet points, numbered lists, and ample white space for easier scanning.
Important Content First: Place critical information "above the fold" to ensure it's seen immediately.
Continuous Improvement: Foster a culture of ongoing feedback and regular updates.
Feedback Channels: Establish dedicated feedback channels like user forums or regular usability sessions.
In today's competitive digital landscape, a user-centric website is essential for biotech firms looking to attract and retain clients. By conducting user research, streamlining your navigation, designing for readability and accessibility, optimizing for mobile devices, using visual hierarchy, and iterating based on user feedback, you can create a website that meets the needs of your target audience and drives business success. By partnering with a specialized agency like Nilead, you can achieve these goals efficiently and effectively, even without technical expertise.
At Nilead, we understand that building and managing a user-centric website can be a daunting task, especially for those without technical expertise. That's why our SaaS platform is designed to empower non-tech users to effortlessly create, manage, and expand their online presence. As a specialist in user-centric web design, particularly for the biotech sector, Nilead combines deep industry knowledge with a keen understanding of audience needs to deliver exceptional digital experiences.
Our comprehensive design process at Nilead includes:
Thorough user research and analysis to understand your audience deeply.
Design of intuitive information architecture and seamless navigation.
Development of responsive, mobile-friendly website layouts.
Incorporation of accessibility best practices to cater to all users.
Continuous data-driven optimization and dedicated ongoing support.
In addition to our intuitive platform, Nilead offers fully managed services tailored for busy business owners who aspire to excel online without the hassle. By partnering with Nilead, you're not just building a biotech website; you're setting the stage for effective engagement and conversion of your target audience.
Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.
