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Jan 14, 2017

Keeping your website active and alive

Article brought to you by Nilead, a website builder platform with fully-managed design, development, and management services.

Keep your website active and alive


Table of contents

If you haven't known about Inbound Marketing, it's worth checking out as it's an online marketing strategy that has been proven to actually brings in real results. Basically, Inbound Marketing is a technique for drawing customers to your products and services via content marketing, social media marketing, and search engine optimization. This marketing strategy proposes that businesses should focus on first building trust and connection with potential customers by offering them something useful such as tips, tutorials, guides, valuable information that benefits the users. 

It's obvious that keeping the content of the website fresh and always up-to-date is the core requirement of Inbound Marketing. Whether you buy in the strategy or not, if you have a blog, corporate website, or e-commerce store, keeping your website’s content updated and fresh on a regular basis is a necessary yet difficult task. On the other hand, the benefits of doing so – especially the long-term benefits are well worth the effort.

  • It’s good for SEO – Search engines love content and especially new and unique content. They like to have long-quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the search index, and has more possibilities to boost SEO by applying internal linking best practices.

  • It’s good for social media – If you are using social media marketing to promote your website, you know that one of the most critical success factors is the content you post on your social media pages. Many times the problem that destroys your effort is lack of content. Having a website that is updated frequently will also give you fuel for your social media promotions.

  • It’s good for your users – Websites are meant to serve users and giving users fresh content makes them happier. A happy user will most probably come back, convert, register, buy or recommend your website to other people.

  • It’s a signal that your website or business is active and alive – Imagine visiting 2 identical websites selling the same product at the same price but one of them has an updated blog, support forum, or news section. Other things being equal, which one would you trust? The one that has updated content gives you the feeling that it is still in operation, active, and that they care about their customers. The same is true when you visit a product support forum. If the last update done on the forum was 2 years ago, would you trust that company and buy their product knowing that their support is non-existent?

Keeping your website active and alive

“ You don't need to update your website every day, but you should post based on questions your customers might have or problems they may be trying to solve, issues that your business can address - driven calendar (monthly is fine; weekly is better) giving you greater opportunities for visibility.
But don't create content just for the sake of having new content. It's useful content that absolutely leads to more customers. You can always ask a couple of your customers to help you figure out the difference. ”
Vanessa Fox, 2016
“Marketing in the Age of Google”

Before you start writing, however, it's very important that you have a plan. Your resource is limited and you have to make sure that every single second you spend is worth it. You need to think of what you should write, how you should write when to post, where to post,... This is the Content Strategy that is covered in our article Content Marketing Strategy for absolute beginners.

All of our websites are built on top of our powerful Content Management System and delivered with accompanying documents and training. Ensure that you take advantage of all these tools and resources to keep your website active. If you ever feel short on time and human resources, we can lend you a helping hand. Nilead Website Management Service can help you to post and manage the content efficiently and promptly. Our services content management, graphic design, images re-touch, and much more to help you keep your website fresh and alive.


About the author


Ivan Lamothe

Ivan Lamothe is a website and graphic designer, coming from a film making and visual arts background from the Fine Arts Academy “San Alejandro”, takes great pride in the work he delivers and always strives to create great experiences and real connections through the filter of design. As NILEAD´s Art Director and Project Manager Ivan is involved in the entire process of creating a website, from the first meeting with the customers and incubating the initial concepts to the entire design process, development and launch.

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