With the recent boom in eCommerce and internet coverage, many small businesses and startups are using the online websites as one of their main business channels. However, website design service is costly, and for good reasons (to know more about the cost structure of website design service, check our article on how website design service providers charge for their services).
To help business owners to create a website quickly and cost-effectively, the website builder service was born. Basically, a website builder provides a set of tools for non-tech end-users to quickly create new websites via simple drag-and-drop and intuitive control panels. These website service providers promise end-users website service starting as low as a few dollars per month with the essential features for a website included (or can be purchased as extra plugins)
Why you should consider using website builders?
Website builders give individuals and businesses new-found opportunities to own professional websites. Let's take a look at the benefits they offer:
Low cost websites
With a website builder, you can purchase a pre-coded template and modify the template. Each template can cost anywhere from 50-250 USD. Another option is to build a website from scratch by combining website elements to create a new layout.
For comparison, a good custom design website can cost 3000 - 5000 USD or more.
Quick development and deployment
A normal custom website design and development process can take at least 1 month to 4-5 months. Web builder websites can be done in a few hours or a few days.
Managed hosting service
For many business owners, the tasks involved in maintaining and securing the website can take too much time and effort. In fact, most of the website owners do not have the necessary knowledge to maintain, backup and secure their websites, and usually simply leave the website un-managed. Website builders usually provide their software as a service, they will host, maintain and take care of the code and data for you.
Readily available features
To support the wide majority of websites, most website builders introduce a list of pre-built features that can satistfy most of the common requirements for a website.
Website builder service usually provides 24/7 and quick turn around support service. For businesses without in-house IT support, this type of service support is essential to keep the website up and active.
“ Website builders provide an alternative option for creating your own website quickly. ”
Why you should consider not using website builders?
However, before you start using these tools, there are some major drawbacks with these website builders that you should consider:
Using a website template is one of the easiest ways to tell your potential clients that you are no different from any other business. Anyone could spot these generic websites in a second and it had the effect of cheapening the businesses brand and credibility.
Steep learning curve
If you don't want to use the templates, but want to use the "build" features to create your website from scratch, you will need to prepare yourself with some essential knowledge:
- Basic design knowledge (user-experience and user-interface. Do you know how to pick a good font or color pallet for you brand?)
- Basic website knowledge (understanding basic website knowledge is essential for building search engine optimized and user friendly websites)
- Good command of the builder tools (tons of documents to read through, assuming that they provide good documents)
Keep in mind that, even with good building tools, a website need great images and graphic designs too look good. Do you have these skills?
No matter how well planned a website builder tool is, it cannot anticipate all the requirements of every business. In the end you may have to use a plugin that may not fit 100% of your business process, or may not be able to find the necessary plugin at all.
Many website owners who want to use the website builders later have to hire 3rd party to help them with customization design and plugin (in many cases, it's impossible to develop custom plugin/feature due to the nature of website builders).
There are reasons to use website builders, and there are reasons not to use them. If you need a simple website very soon with the lowest cost, website builder is a good option. It should be noted that you need to analyze your business requirements carefully to pick the right website builder that can serve your purpose.
Using Nilead as an alternative option
Nilead platform is basically a website management and website builder tool. However, we do not offer the builder directly to the end-users, but we take the client requirements to create custom design websites. With Nilead, you get the best of both worlds:
- Cost efficient website design (because we can use our internal web builder to save the time and cost of website)
- Quick website design service (with our super powerful platform, we cut down the time necessary to build a website from 25-50%)
- Custom branding website design (we can customize anything from the design to feature to fit your brand and business requirements)
- Managed website hosting service (we offer fully managed website hosting service to keep your website up and running. Or Website management service will help you to grow your online business efficiently without huge in-house IT overhead)
- Reliable support (because we monitor our service 24/7, we notice the issues and fix them even before you know).
- Powerful DIY tools: you will have access to all the cool tools to edit your website intuitively just like what other website builders offer so you can manage your website layout yourself after the project completion.