Construction Website (ACCIONA)

Acciona is a company that specializes in sustainable infrastructure construction and management on a global scale. Their website features a stunning design with sharp images that slide right above the fold.

What I like:

• The classic typography used throughout the site makes it easy to read.

• The site uses high-quality images with hover effects that provide explanations about each image. This approach creates an engaging visual experience while still delivering enough content to users.

• The site has an outstanding title that grabs your attention.

• The drop-down menu bar is big, clean, and includes short sentences inside each category that help to emphasize the purpose of each section.

• There's plenty of white space on the site, which creates a comfortable feeling while reading content.

What I don't like:

• The red color strips with high contrast can be blinding and uncomfortable when transitioning from white to red strips.

• The CTAs (calls to action) are unclear.

• There is no navigation button to go back to the top while scrolling. Even the footer doesn't have menu bar links to other main pages.

What I like:

• Smart use of hero images with only headings, not including any further content to emphasize each solution. Users can choose the arrow on it to continue their journey on the website.