Construction website design tips

You build great things, show them off. Your past projects are an indication of the quality of your work. Don't cram them all in a huge gallery. Organize them into categories, tag them properly, and make it easy for your visitors to find the projects that match their criteria. 

Connect and interact with your customers as much as possible. Reach out to them via social media. Encourage them to share photos of the work you did for them, along with hashtags related to your brand. Repurpose your content for different formats and audiences. 

Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form.

Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Make sure you get listed.

Include your license number, contact information, years in business, employee names, certificates and education, and awards. By being legitimate and trustworthy, you show your prospects and clients that they can trust you.

Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.

Whether it's potential cost savings, time savings, exceptional quality, quick turnaround, or financing options, show your visitors the benefits of working with you. You can add a simple calculator to your site to help your visitors estimate the savings they may get.

Make sure your website attracts your target market if you have one in mind. Choose images, fonts, and before and after photos that reflect the values and style of your ideal client. Your website design should help you to build trust and establish a connection with your target audience.