According to an E-Expectations® Trend Report, up to 80 percent of students begin by browsing the website for more information and then complete forms to learn more about programs, admission requirements, and campus life. On your website, you must consider how students will interact with and use the information provided by your college or university.
It takes more than an appealing design to design a website for higher education. To be effective, web design must include a number of elements optimized for your specific audience. Your web design needs to speak directly to your users, providing them with the information they need and establishing your credibility.
Choosing a school (or not) can be a very personal and emotional decision. While your website design does not need to be fancy, it should clearly reflect your school's brand, mission, and values. The design of your site should bring your program to life, whether you're a business school or a campus recreation department.
University websites can have a great deal of content, and not all of it lends itself to navigation in the same way. There are some pages that should be discovered and consumed through discovery, while others should be accessed via one-click access.
If you cater to international students, you should make sure your website takes into account the preferences of your target audience.
Videos, Virtual Reality, Live Chat, and Online Consulting are just some of the new technologies that greatly enhance user experience. As most students conduct their research online before application, you need to do everything possible to lure them in.
People want to see real facilities, staff, students, events. You will have to work with a professional team to capture the best moments at your school.
Offering online booking, navigation direction, web/mobile app tour assistant can greatly enhance your visitors' experience if they want to visit the campus.
Showing how your students feel about their education via stories and videos allows prospective students and learn about your institution. Real testimonials, especially those from people they know or relate to, can help boost confidence.
As a college, you do have a variety of audiences with different interests. It's important to structure your content wisely, and in various ways, so that users can find what they're looking for on your website.
Campus life is an important aspect for your students. Providing pictures, videos, live streams, virtual tours, and other helpful media content will allow visitors to experience campus life.
Schools are often required to cater to a wide audience, including people with disabilities. During COVID-19, some residential students face other challenges such as slow internet, no devices, limited access which makes learning a challenge.
During the admissions process, you may need to ask students to submit a great deal of information, but remember that can be stressful. These forms can be broken down into multiple subforms that can be completed step-by-step over a period of time.
Show off a bit. Showcase your accredited programs, certificates, and awards. Profile a student who won a prestigious award. Blog about a scientific breakthrough you made in your lab.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We’ve learned that the best higher ed sites utilize a few simple strategies to set themselves apart online, and we can help you to meet your challenges.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.