Spa Salon website design tips

A picture is worth more than a thousand words in the beauty industry. Consider adding a gallery of before & after shots, tools, products, and equipment you use. Having photos of the interior is a must for top salon websites.

Offering online booking is a must, but you can also consider giving your clients the option to pick the location and specialist. Make sure navigation directions and friendly reminders are included to reduce no-show cases.

Connect and interact with your visitors as much as possible. Reach out to them via social media. Re-purpose your content to different formats and target audiences. Show off your products, services, beautiful interior, and experience.

Consumers trust reviews from real people. Show happy customer reviews on your website. Encourage them to post their new experience on their favorite social platform with the hashtags you suggest. 

Get on Google Map, Google Business, Yelp, and other local listing services. Take and upload professional pictures inside and outside of your business to help your potential customers find and review your place easier.

Make it easy to pay for your services online. Offering beauty products, gift cards, and vouchers is a great way to generate additional income for your business.

Provide transparent pricing for your services to avoid unpleasant surprises. PDF price tables are convenient and easy to update, but they do not scale well across different devices. If possible, opt for on-site price tables.

Since most of your visitors will be on their phones or tablets, the website must be easy to navigate on these devices. You can also opt for the mobile-first approach to ensure the site is optimized for a mobile experience.