Wineries website design tips

More than 60% of searches are now conducted on mobile devices. A business cannot afford to miss out on half of the potential clients looking for them.

Don't skim on photos (and videos if you can afford it). Consider adding a gallery of your vineyard, location, products, and your staff. 

Update your customers with new products, manufacturing processes, food pairing, upcoming promotions. Incentivize and share user-generated content on your website and your social channels.

Even if you have been in the wine business for hundreds of years, building a long-lasting brand image is never a waste. Having a well-designed website reflects your business history, quality, passion, and entices new clients.

Connect and interact with your visitors as much as possible. Reach out to them via social media. Repurpose your content to different formats and target audiences.

Consumers trust reviews from real people. Show happy customer reviews on your website. Encourage them to post their experience on their favorite social platform with the hashtags you suggest. 

A direct-to-customer sales strategy can help small wineries acquire an additional source of income and new customers. When used wisely, it can be an effective way to promote new products and test out the market before their official introduction.

Attract visitors and potential buyers by showing your facility with Virtual Tours. The cost of creating a virtual tour has decreased significantly. With an affordable 360-degree camera and virtual services such as Matterport, you can even do it yourself.