Brand equity can be the most valuable asset for wineries. The focus of most companies has been on building and maintaining consistent brand elements and themes to build trust and familiarity. When it comes to building your brand's image online, your website is the single most important factor that you have complete control over.
Wine is a lifestyle product, and you need to tell the story of the lifestyle that your customers lead or aspire to live. You can use your website to show off the latest products, behind-the-scenes, and on-brand humor, and sell directly to consumers.
Your website should load fast and look great on your potential customers' devices. It is important to have a design that corresponds to your brand elements and themes.
Visitors to your website may include customers, investors, and publishers. It's important to create content and navigation flows that cater to the unique requirements of each target audience.
Connect with your customers by telling an authentic story about your brand. Let people know what makes your brand and your products so special that they should try them.
Some of the technologies that can enhance customer engagement and experience include videos, social media, content marketing, and interactive games.
More than 60% of searches are now conducted on mobile devices. A business cannot afford to miss out on half of the potential clients looking for them.
Don't skim on photos (and videos if you can afford it). Consider adding a gallery of your vineyard, location, products, and your staff.
Update your customers with new products, manufacturing processes, food pairing, upcoming promotions. Incentivize and share user-generated content on your website and your social channels.
Even if you have been in the wine business for hundreds of years, building a long-lasting brand image is never a waste. Having a well-designed website reflects your business history, quality, passion, and entices new clients.
Connect and interact with your visitors as much as possible. Reach out to them via social media. Repurpose your content to different formats and target audiences.
Consumers trust reviews from real people. Show happy customer reviews on your website. Encourage them to post their experience on their favorite social platform with the hashtags you suggest.
A direct-to-customer sales strategy can help small wineries acquire an additional source of income and new customers. When used wisely, it can be an effective way to promote new products and test out the market before their official introduction.
Attract visitors and potential buyers by showing your facility with Virtual Tours. The cost of creating a virtual tour has decreased significantly. With an affordable 360-degree camera and virtual services such as Matterport, you can even do it yourself.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the digital marketing industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the winery industry and have put countless hours into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.