Modern grocery stores are quickly transforming to become multi-channel or omnichannel retailers. The reason is simple: consumers are becoming more open to the idea of ordering groceries online and receiving them by delivery or in-store pickup.
The website can be a simple product gallery, or a full-featured ecommerce platform, deeply integrated with a mobile app or mobile web application. Even if your business is not yet ready for full-blown e-commerce, you may want to start your digital transformation journey today. Those who do not adapt to the changing market may be left behind selling products at a low profit margin.
Your website should load fast and look great on your potential customers' devices. Shoppers browse and select foods visually, so present them with the best-looking pictures.
Getting users to locate their items quickly is one of the major challenges. Categories should reflect your users' mental model - where they expect to find - rather than your warehouse/system organization. Search and filter should be intuitive and powerful so users can quickly narrow the product list.
Make sure you do everything possible to make the checkout process as frictionless as possible if you sell products on your website.
Some of the technologies that can enhance customer engagement and experience include photo search, delivery booking, videos, live chat, live streaming, and interactive games.
More than 60% of searches are now conducted on mobile devices. Your shoppers are likely to browse the stores and make purchases while stuck in traffic. A business cannot afford to miss out on half of the potential clients looking for them.
Dynamic pricing can help you to better meet supply and demand, and to create time-limited flash sales. As electronic shelf labeling (ESL) platforms become more affordable, retailers can eventually offer real-time pricing on multiple channels.
Email marketing is not dead yet. It's cheap, and it's effective. You can easily ask your loyal customers to subscribe to your weekly product discounts, vouchers list.
Among cost-conscious shoppers, seasonal and limited-edition products are popular. Additionally, these promotions are more likely to be shared on multiple media channels, increasing traffic to your store.
In the years to come, retailers will be required to engage in a much more delicate dance to create brands across multiple channels, while earning customers' loyalty and respect - not acquiring them.
You should consider adding QR codes to each product so your customers can check them online. Make sure that they can easily find a product they saw on your website in your brick-and-mortar store as well.
Even if you are not ready for it now, consider selling some products online. A direct-to-customer sales strategy can help can be an effective way to promote new products and test out the market before their official introduction.
Paper vouchers are rapidly becoming obsolete. Retailers are moving everything online to make it more convenient for customers, and to consolidate data for real-time analytics.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the digital marketing industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
Whether you want a simple gallery site or a full e-commerce store, we can help you design and develop your grocery website.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.