So you spent weeks or even months to design and develop your precious website, are you going to leave it there catching the dust? There are a few things you can (and should) do to today keep your website alive and active with minimal effort:
1. Actively promote your website and your business
A website is dead without visitors. No matter how good your product/service is, you will not make any sales if no one knows about it. Depending on the type of product/service you offer you can promote your website on online business listing, local business listing websites, social media and other means. Actively ask your friends and clients to refer to your website whenever possible.
One thing that we found to be very useful is promoting your website on business listing websites. You can find a huge list of them here on directorycritic.
You can also use Google or Bing or any other search engines to look for more business listing websites that fit your business. For example, a search for "new york plumber listing" returned quite a few local listing website, some of them allow you to put your business there for free while others charge a small amount of money.
2. Keep your website updated and fresh with contents
Once you get the visitors to your website, you have to present them with useful and fresh contents. Ensure the information on your website is up-to-date with latest updates about your company, products, and services that you offer. If you can (and you should) operate a blog or news sections with useful contents related to your company and the industry you are in. You want to create a sense of trust and authenticity via these written documents, don't just copy and paste contents you find on other sources. It's ok to take ideas and curate contents from various sources, just ensure that you keep your articles and blog posts unique and helpful for your audience.
We find the free (and paid) service offered by Grammarly to be particularly helpful when writing materials for the website. If you do not have enough time (or loathe writing) then you can find a good freelance writer to do the boring job for you. In most cases, we find it very difficult for an outsider to write good contents about a particular business/service because he/she lacks the deep understanding and passion about the subject.
While you are at it, it's not a bad idea to look into "guest posting" which is a nice way to get links back to your site. Basically, you can search for influential websites in your industry that accept contents from outside sources (you). Most of these websites will require you to write high quality and relevant contents with certain restrictions to meet their standards, but it's well worth the effort.
3. Point, shoot, and share
Writing is not for everyone, it's a very time consuming and sometimes boring process. There is a much quicker and easier way to keep your site alive: photos and videos. With digital camera readily available in all smartphones and other mobile devices, it's just so easy to take a picture or a short video clip and share the moment on your website in a few minutes. You can even embed pictures from your Instagram account directly on your website to have the pictures posted on your Instagram account appear immediately on your site. Talk about laziness :)