The website industry in Vietnam is not yet matured. Most of the website providers are tiny to small businesses or even one-man team. The market in Vietnam demands low cost websites due to the lack of understanding how a good website can help a business and how much time and effort must be put into building a great website.
If you are new to websites, we suggest reading our detailed articles on website design template vs custom build website and website cost structure.
A website can be as cheap as you want
In Vietnam, it's possible to find unbelievable offers for $20 USD a website, how do they do it?
- Low hour rate: due to the lower living cost, the average hourly rate in Vietnam is much lowered than the developed countries'.
- Hacky job: utilizing pre-made, low quality templates without any care about accessibility, usability and search engine optimization.
- Hidden costs: high charge rate for any extra tasks such as graphic designs, content edit, etc...
As the old saying goes, you get what you pay for. Even with the cost in Vietnam, this type of offer means that the provider cannot spend more than a few hours on the whole project. It's not surprising to see that these websites are a waste of time for both the businesses and the website visitors. These websites are also easy targets for hackers due to the careless setup and non-existing support. We strongly recommend you to stay away from these offers. If you really have to save, please consider using website builders such as Wix, Squarespace and others.
What about the mid-end website projects in Vietnam?
In the mid-end, you can see website project quotes ranging from a few hundreds to several thousands USD. This price range can give the provider more time to spend on project meeting, research, design and development. Even so, the mid-end projects mainly consist of websites built upon pre-made templates with minimal level of customization. The reason is simple: it's a lengthy process to do custom design, it's costly to hire talented designers and developers.
It's worth noting that most website design projects in Vietnam are stand-alone projects with loose connections to the bigger branding strategy. The majority of businesses in Vietnam does not have the vision, budget and experience to properly execute a complete marketing campaign that coordinates and utilizes the various offline and online marketing tools.
“ Mid-end website projects in Vietnam cost any where from $2000 - $5000 USD. ”
High-end websites are rare in Vietnam
High-end websites ranging from $50000 USD and up are rare but there are some. If we do not count eCommerce businesses such as foody, tiki, lazada that cannot operate without investing huge amount of money and effort into their website platforms, there are just a few corporate websites that truly employ high-end services. The success of these campaigns still have not reached the expected level, however, partly due to the fact that most marketing agencies in Vietnam do not yet have deep insight and experience with digital marketing.
With over 50% of the population having access to the internet, it's not hard to see that digital marketing can revolutionize the way businesses can reach out to customers. Traditional channels such as newspaper, television cannot provide the level of interaction that websites and web apps can. To maximize your website performance, we strongly recommend you to read our article on maximizing your website return on investment.
“ High-end websites are usually custom built and may have a huge price tag to develop and operate. ”
At Nilead, we are working hard to revolutionize the digital scence in Vietnam. Our Nilead platform and website services are built on these goals:
- Develop a solution that can provide the essential tools for digital marketing and allow cross linking various solutions into one single system.
- Provide quick and efficient website design and development services that allow businesses to run digital marketing campaigns effectively.
- Provide fully managed services that allow small to mid-size businesses to take full advantage of their websites.