Web design in Vietnam

Web design in Vietnam


Vu Nguyen
Industrial web design in Vietnam is quickly booming with the rise of ecommerce, mobile gaming, and online marketing. While the majority of businesses in Vietnam has not yet realized the power of the internet, many are embracing this new change to take over the market.


In 2015, for the first time, Cushman & Wakefield releases global comprehensive report which ranks Vietnam at the world’s premier destination for business process outsourcing. Two years passed, and Vietnam is still one of the top destinations for IT service outsourcing. In fact, several of the global top tech companies have opened offices in Vietnam to take advantage of the growing IT work force.

While the majority of the website in Vietnam is still 10 years behind the world with generic layout, unfriendly design, incompatible web pages, things are changing quickly. A number of business owners have realized that website is a useful tool, and a worthy investment to quickly reach potential clients. In Vietnam, there are 140 million mobile cellular subscriptions. That’s 1.5 cellphones for every one person. Retailers in Vietnam are selling more smartphones than feature phones, with the number of smart phone users quickly approaching 30% of the population. With cheap data plans and the new 4G coming, now it's time to go mobile in Vietnam and now it has never been easier (and competitive) to reach the audience online.

web design in Vietnam
“ Website is quickly becoming an essential marketing channel for businesses in Vietnam. ”
The web design scene in Vietnam has also changed dramatically in these recent years. While a large number of businesses still have not realized the importance of brand building via website tools, the market now has quite a few web design agencies with world level creative teams. In fact, many of the best selling items on evantomarket are "made in Vietnam".

Website design in Vietnam is largely impacted by its culture


If you have a chance to go to a local market in Vietnam, you can see the many colors it has. Vietnamese culture is strongly influenced by Chinese culture due to the history and close proximity of the two neighbor countries. This cultural background deeply affects how we pick and choose the color patterns when we work with our partners who want to target the Vietnam market. However, Vietnam also inherits and absorbs Western styles during its journey to search for independence and modernization. This specific type of cultural mix presents us with barriers and challenges but also opportunities and chances to experiment and discover new things.

Most web design agencies in Vietnam are taking inspiration from Western style design, especially the American style design in specific. This comes at no surprise as most of the world leading websites come from the US and the Vietnamese people are more associated with the US (Hollywood) culture. Western European design style is a rarity here in Vietnam mostly due to low-key appearance of famous European brands as well as the mostly minimalist and mono-color style that does not resonate with Vietnamese people's love for colors and noise.

Colorful vegetable shop in Vietnam market
“ A typical colorful scene at a local market in Vietnam. ”
A quick search can show a number of noteworthy web agencies in Vietnam (listed in no order), and you can see via their portfolio that most follow the style we described above.


We hope that we will have a chance at Nilead to work with a very Vietnamese website, a website that is not only elegant but can tell you immediately that you are in Vietnam. It will be a great journey to see how we can combine Eastern and Western styles and create something that reflects this unique country, unique people and culture.

Websites in Vietnam are not used to their full potential


Many business owners in Vietnam tasks a web agency or freelancer to do a website just because they think it's something necessary to put on the business card. The website is usually not given lots of thoughts, preparation and care during the planning, design, and development process. Once launched, most websites are left un-maintained, out-dated, and not fully used to their full potential. This is a sad fact and a huge waste of resources for the owners of the websites as well as the people who visit these websites to look for useful information. There are several factors that affect this:
  1. Most business owners do not have enough information and understanding about the website, how it works and how it can help them to grow their businesses.
  2. Most companies consider website a cost, not an investment because they lack the knowledge and experience (as well as the determination) to track, measure and improve the Return on Investment of the website
The cost of having a custom web design services in Vietnam is still high compared to the general cost, and that forces many businesses to resort to using cheap and low quality web services. A custom, high quality website has to come with a high price tag and lengthy project duration. And that is reasonable, because a high-end custom web design requires a highly skilled and experienced design team and development team working for months from start to end. But can't a high-end, custom made website be more affordable?
website design in Ho Chi Minh city
“ We empower everyone for the world wide web. ”
Located at the center of Saigon, Ho Chi Minh city, the Southern tech hub, arguably the largest of Vietnam country, Nilead team is inspired to solve this problem. We do not want to simply be a web design/development agency, we want to be a website solution provider. Our vision is to provide high quality web services that are affordable, to empower businesses to go online and to connect to their users. Our Nilead platform, or website services, and its growing eco-system is our answer to this problem:

  • A powerful platform that can flexibly build all types of complicated system.
  • Hosted solution that can take away all the troubles of dealing with security and hosting.
  • Full website management services that assist businesses in growing their business online.
  • An eco-system that provides the necessary tools for businesses to grow.
  • Professional yet cost efficient web solution for small businesses (coming soon)

The website design in Vietnam is maturing and slowly transforming into the next generation. We believe that the next big things in Vietnam will have everything to do with technologies and especially with the web. We cannot wait to see more and more changes come to this 100 million people market to improve people's lives, to connect everyone together.

about the author


Vu Nguyen
Vu Nguyen
Vu Nguyen is an entrepreneur, a developer, and a founder of nilead.com. While his love is in the backend website development work, his experience covers eCommerce (being both a real online store owner and a developer), Search Engine Optimization, UX Design and Content Strategy.

Since 2005, Vu Nguyen has led and directed UX design, full-stack development teams on projects large and small for corporations, start-ups, individuals and more. He was involved in every task of each project, from idea to concept and vision, prototype, detailed design, build and deployment.

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