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When designing a website one essential factor is knowing your audience, using the right elements and colors will help in the success of your website. What would work for people in Europe or America (western cultures) perhaps won’t be appealing to people living in Japan or any of the Asian culture countries. Deciphering the way people respond to color is not an exact science, many factors are involved, from hundreds of accumulated cultures of your country or region, religion, or personal experience.
The right website color scheme can give your brand and design energy and life. Colors help to drive your message home and make your brand more memorable. The psychology of colors plays an important role if you want your brand to succeed, and your color scheme should align with the mood and themes of your business.
As a person that was born in western culture but currently working in web/app design in Vietnam, I had to learn all the new meanings and psychology of colors. Choosing the right combination of colors will affect if the user feels engage or not with the message that you are trying to communicate. Below you will find some of the meanings of the general color wheel.
Corresponding with fire is the color of happiness and is meant to bring good luck, prosperity, celebration, joy, and long life to the people. Red is found everywhere during the Lunar New Year and other holidays and family gatherings. A red envelope is a monetary gift which is given in Asian society during holidays or special occasions. Red is strictly forbidden at funerals as it is a traditionally symbolic color of happiness.