ORANGE

Orange color indicates courage, happiness, love and good health. In Indian cultures, the orange, especially saffron (a yellowish orange that matches the color of the plant) it’s symbolic of fire and is considered to be lucky and sacred. Is also associated with change, adaptability, spontaneity and concentration.

YELLOW

This color is associated with the members of the royal family or ruling class that wear this hue and considering this color as sacred and imperial. In Japan, that definition is expanded to include bravery, wealth and refinement (which is expected of rulers). In Indian culture this color is used and is the color of commerce in India. This color is also associate with nourishing, reliability, warmth, good faith and empathy.

GREEN

This color is associated with nature, ecology, fertility, healing and benevolence in Asian cultures. Is also indicates new and eternal life, health, harmony, patience and prosperity. However, even if is related with all the previous values is also have negative connotations. In Chinese culture wearing a green colored hat for men is taboo because it suggests the man’s wife is cheating on him.

BLUE

Blue is associated with safety and protection, symbolic of heaven, spirituality and immortality. In Indian culture blue is the color of Krishna – a central figure in Hinduism and one of the most popular Hindu gods. Many sports teams on India use the color as a symbol of strength. This is also linked to relaxation, healing, trust, exploration and calmness. Unlike western culture where color blue is associated with masculinity, in Chine is consider a feminine color.

PURPLE

Purple across the globe is associated with royalty, wealth, power, exclusivity, and fame. The exception in Asian cultures will be with Thailand and Indian where people wears purple color cloth in funeral when mourning the death of a loved one. This color is also associated with spiritual awareness, abundance and red purple brings luck.

PINK

Pink is widely accepted worldwide as the color of love, marriage and femininity. However, in Japan, is more associated to men than women, although it’s worn by both genders. In Korea, pink is the color is more closely associated with trust. For many years, pink was an unrecognized color in China, until it emerged into the culture due to the increasing Western influences.

MONOCHROME - BLACK & WHITE

Black color is associated with conserving, stability, knowledge, power, will, emotional protection and immortality. In China is connected to masculinity and is the color for young boys (who will continue the family/ancestor lineage). It also represents wealth, heath and prosperity. In Thailand and Tibet, black color is most closely associated with evil. In Vietnam like most of western countries, black represents death and is used during time of mourning.

White is a symbol of the unknown, confidence, intuition, organization, ancestral spirits, purity and death. Therefore, in several Asian cultures, the white color is used during the time of mourning, death, and during ghost festivals. This color is also associated with sterility, unhappiness and misfortune.
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