Homepage Articles Integrating Social Media into Your Travel Website

Integrating Social Media into Your Travel Website

Article brought to you by Nilead, a website builder platform with fully-managed design, development, and management services.



Table of contents

So you've got a killer travel website, and you want to take it to the next level? The key might just be integrating social media. In this age of digital interconnectivity, social media platforms are not just a way to kill time; they are indispensable tools for travel websites. In this article, we'll explore why social media is important, how to select the right platforms, and much more. Ready? Let's dive in!

The Role of Social Media in Travel Marketing

As highlighted by a study on Think with Google, approximately 60% of people who watched travel-related videos did so when contemplating a trip. This shows the extraordinary influence social media has on travel marketing. For instance, Airbnb uses social media platforms like Instagram to showcase unique travel experiences, driving both user engagement and bookings. If you're interested in understanding the profound role of social media in travel decisions, you can read more on Think with Google: Travel and Social Media Study.

Sentiment about Airbnb mentions on social media channels

Choosing the Right Social Media Platforms

Expedia offers a stellar example of differentiating their social media strategy across platforms to cater to various audience types. If your travel website is targeting a younger demographic, focusing more on visually rich platforms like Instagram could be beneficial.

Start by understanding your target audience and pick platforms that align with their preferences. Whether it's Facebook, Instagram, Twitter, or even Pinterest, your choice should resonate with your users.

Social Media Widgets and Plugins

While widgets add aesthetic appeal, their functional aspects shouldn't be overlooked. For example, the ShareThis plugin facilitates seamless content sharing across over 40 platforms. If you're looking to explore the range of widgets and plugins available, Social Media Examiner provides a comprehensive guide.

Social Sharing Buttons

Websites like Lonely Planet have artfully incorporated social sharing buttons that are easily visible yet unintrusive. These buttons act as a nudge for the visitor to share content they find valuable.

Let's make it easy for your users to share your amazing content, shall we?

User-Generated Content (UGC)

Hashtags like #GoProTravel by GoPro not only encourage users to share content but also build a loyal community. However, make sure to obtain necessary permissions to avoid legal issues. This type of UGC contributes to your overall content strategy and keeps your website dynamic and fresh.

Social Login Features

Implementing social login options can potentially increase sign-up rates by as much as 50%. For insights on optimizing your travel website for mobile users and thereby increasing the chances of successful social logins, check out this article on How to Optimize Your Travel Website for Mobile Users.

User-generated content (UGC) in all of its various forms, from Instagram photos and Tweets to Facebook posts and Snapchat Stories, can be invaluable marketing tools for travel brands, especially hotels.

Social Media Feeds

Incorporating feeds like TripAdvisor’s real-time reviews adds a dynamic component to your website, keeping visitors engaged for longer periods. The moderation of these feeds is equally essential to maintain content quality.

Social Media Analytics

Metrics like ROI, engagement rates, and click-through rates can provide invaluable insights. Sprout Social’s case study on TUI Group revealed that the travel company increased their social media ROI by 169% through effective analytics.

Best Practices for Social Media Integration

Skyscanner provides an excellent model of best practices for social media integration. Simplicity is the ultimate sophistication; avoid overwhelming the users with too many options or pop-ups.

As you know, people use social media to make informed decisions regarding travel destinations. 34% of people have booked their travel holiday after viewing someone’s social media posts. This makes it apparent that they use social media for reservation, evaluate time, and to find other vital traveling information. Source: Valuepenguin


  1. Is social media really that important for a travel website?

    • Absolutely, it can significantly impact user engagement and ROI.

  2. Which social media platforms should I focus on?

    • It depends on your target audience; however, Facebook and Instagram are generally good starting points.

  3. Are social media plugins safe?

    • Most are, but always do your due diligence to ensure they don't compromise user data.

  4. How can I encourage user-generated content?

    • Incentives like contests or features can encourage users to contribute content.

  5. What tools can I use for social media analytics?

    • Google Analytics is a popular choice, but other specialized tools like Sprout Social also exist.


About the author


Ngan Nguyen

Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.

You may be interested in