Many people were forced to work remotely due to COVID-19. As a whole, the auto industry has been experiencing a period of uncertainty. As necessity is the mother of invention, it has never been more important to use digital technology to reach out to your customers.
The key to winning deals and generating more leads is investing in a professionally designed, well-structured website.
You have less than 5 seconds to make an impression. Describe what you do in plain English. A well-built, user-friendly website boosts the trust of visitors and makes the entire buying process easier to complete.
You may have tons of parts and services show, but your clients do not have all the time in the world. Simplify your navigation and make sure it's easy for your customers to find what they need.
The majority of consumers trust peer recommendations over paid advertising. The fact is, more than half of your potential guests won't reach out without reading reviews. Reviews, ratings, and awards should be proactively collected for your business and displayed prominently on your website.
You will need to regularly update your website, add new parts, update content, and capture leads. An intuitive and flexible website can help you to spend less time on tedious tasks and more time on conversion.
Whenever possible, you should provide high-quality photos of your parts. Customers can avoid the risk and inconvenience of buying the wrong parts with these photos, which in turn builds their confidence and trust in your store.
If you sell many products, offer a variety of options to filter your products by year, model, make, etc. A recent development in image search can also make it easier for your customers to locate parts.
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Live chat and video chat are new ways to instantly communicate with your customers.
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Using aggregator tools like Yext or Moz Local can help you publish your information across multiple directories.
Include your contact information, certificates, awards, and relevant technical information. By being legitimate and trustworthy, you show your prospects and clients that they can trust you. Display easy refund and return options prominently if you offer them.
Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.
Marketplaces such as Amazon and eBay have severe competition and high commission fees, but in return, you get huge exposure. If you do things right, you can then drive customers to your website and convert them into loyal customers.
Utilize e-commerce to offer fully customizable equipment, services, and payment options to your customers. If possible, include an in-store pickup option and online support (video, chat) to assist your customers.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the auto parts industry and have put the effort into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.