Vehicle sales through online dealerships and their associated home deliveries have become a relatively popular purchase option in the age of COVID-19. Our prediction is that hybrid online/offline sales will continue to grow even after the pandemic.
Around 86 percent of consumers research vehicles online before ever walking into a dealership, making a winning website vital. Professionally designed, well-structured websites can help your business win more deals and collect more leads.
You have less than 5 seconds to make an impression. Ideally, your website should make your potential buyers fall in love with your inventory on first sight, and capture their information and interests.
There is a culture and personality to every dealership - whether it is ultra-professional or wonderfully quirky. Do not be afraid to show your customers who you are and what they can expect when they visit you.
Your business can benefit greatly from loyal customers and word-of-mouth when you deliver great products and services. Integrate your website and CRM system to capture leads and deliver personalized content.
As an auto dealer, you may want to update your website regularly, add new inventory, update the content. An intuitive and flexible website platform can help you to spend less time on tedious tasks and more time on conversion.
Your website visitors will shop almost exclusively visually, you high-quality photos and videos to make them fall in love at first sight. You can attract more visitors by offering useful videos that assist them in their research.
Approximately 38 percent of car buyers consult social media sites before buying a vehicle. Join every social media network, including Facebook, Twitter, Instagram, etc. Re-purpose your content to share on these social media networks.
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Offer live chat and video calls to start talking to prospects right away.
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Make sure you get listed. Depending on your market, you can also list your vehicles on Autotrader.com, Cars.com, Edmunds.com, and other marketplaces.
Include your contact information, certificates, awards, and relevant technical information. By being legitimate and trustworthy, you show your prospects and clients that they can trust you.
Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.
Move shoppers from browsing to buying with easily accessible quote forms, additional promotions, and limited offers. Moreover, you can offer different payment options and financing options to attract buyers.
Utilize e-commerce to offer fully customizable orders, services, and payment options to your customers. If you offer home delivery, keep your customers updated by showing order status on your website.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the auto dealer industry and have put the effort into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.