People are working from home due to the pandemic, so you may be tempted to cut down on your marketing budget. On the contrary, consumers are spending more time browsing and researching online now that they are staying indoors. It's more important than ever to leverage digital platforms during these challenging times to reach out to your customers.
While you don't need to spend a fortune on design, you should still invest in a good website. Professionally designed, well-structured websites can help your business win more customers and collect more leads.
You have less than 5 seconds to make an impression. Describe what you do in plain English. An out-of-date, cluttered website may lead potential clients to conclude that your service is not professional.
If you specialize in certain services, be sure to highlight them. Ensure that you dedicate entire sections or pages to promoting your niche services. You can demonstrate your capabilities while increasing your ranking in search engines.
The majority of consumers trust peer recommendations over paid advertising. The fact is, more than half of your potential guests won't reach out without reading reviews. Reviews, ratings, and awards should be proactively collected for your business and displayed prominently on your website.
Contactless Services, Videos, Online Booking, Live Chat, Video Calls are just some of the new technologies that greatly enhance the online experience. Utilize new technologies to assist your visitors in exploring your products and making informed decisions.
While not extremely important in this line of work, showing good pictures of your work and staff will do only good. You will gain the customer's confidence when they know you take pride in your work and invest in it.
Going “smart” is the way to capture the attention of younger consumers who want options, from purchase to function. You can employ social media channels for interacting with potential customers and providing support to current consumers.
Give your visitors various options to contact you. Some people may prefer a quick phone call while others may opt for the good old form. Live chat and video chat are new ways to instantly communicate with your customers.
Google Business, Bing Places, Facebook business are free. Are there any other (possibly free) listing directories where you operate? Using aggregator tools like Yext or Moz Local can help you publish your information across multiple directories.
Include your contact information, certificates, awards, and relevant technical information. By being legitimate and trustworthy, you show your prospects and clients that they can trust you.
Feature your best reviews and ratings on your website. You might consider asking clients for testimonials instead if you don't have a lot of reviews. Information should be displayed prominently and easily accessible.
Move shoppers from browsing to buying with easily accessible quote forms, additional promotions, and limited offers. Moreover, you can offer different payment options (one-time and subscription-based) and financing options to attract customers.
Keep your site updated with news, promotions, and valuable content. Some ideas include Covid 19 safety checklist, vehicle maintenance, traveling during the holidays, local events, or community construction impacting local traffic.
By using CRM software, you can provide personalized service on a large scale with less effort. Identifying your customers' preferences can help you improve customer satisfaction and reduce your process time.
Utilize e-commerce to offer fully customizable equipment, services, and payment options to your customers. If you sell parts, offer a DIY solution with online support (video, chat) to assist your customers who may not want to deal with appointments.
Our team has researched the best websites and prepared an optimized structure and flow for you.
Our experts with experience in the industry will discuss the project objectives with you. If we can work with you toward a solution fit for your specific needs, we will calculate the exact cost and time to see if we can reach an agreement.
We understand the auto service industry and have put the effort into perfecting the website design and features.
You can start with a single landing page or a simple website then improve it along the way. You can also go big and invest in a fully bespoke website package solution that will make you stand out from the rest.
If you need a single page to promote new collections, grand opening, events, start with this package and get the page up and running in a few days.
If you want a fully-featured, multiple pages website to show your company, products, and services, start with this package and get the site up and running in a few weeks.