logo
Homepage Articles Leveraging AI to Gain Customer Insights and Boost Conversions

Leveraging AI to Gain Customer Insights and Boost Conversions

Article brought to you by Nilead, a website builder platform with fully managed design and build service.

leveraging-ai-to-gain-customer-insights-and-boost-conversions

Table of contents

Understanding your audience is crucial for growing your business. With easy-to-use AI tools, anyone can gain impactful insights from customer data. This guide introduces solutions tailored to different roles.

Business Owners

As the key decision maker, focus on the big picture with AI-powered analytics.

  • Use chatbots like MobileMonkey to engage visitors and collect data through conversational interfaces. Build segments based on behaviors like email opens, content downloads, and purchases. Create personalized journeys to guide each group.

  • Alfred AI's visual interface lets you upload data and build predictive models through drag-and-drop. See which customer groups have the highest propensity to purchase, churn, or engage.

  • Use a platform like Mixpanel to analyze user behavior across devices and channels. Track key metrics in real-time and get notifications when changes occur. Identify reasons behind spikes, dips or trends.

leveraging-ai-to-gain-customer-insights-and-boost-conversions-1
MobileMonkey has a free forever plan to try chatbots and AI audience segmentation. The signup process is cumbersome as it requires linking Facebook. But once set up, the interface is intuitive for building chatbots, creating behavioral segments, and automations. With ample in-app resources, MobileMonkey is a solid free option to test AI personalization despite the difficult signup.

Marketers

Fine-tune campaigns and maximize engagement across channels with AI-assisted tracking and optimization.

  • Google Analytics uses machine learning to generate reports with key audience insights. Review trends in traffic channels, top performing content and conversion funnels. Let Smart Goals automatically predict future performance.

  • Wobot's AI reviews conversations in channels like email and chat. It identifies common topics and pain points to optimize customer service workflows.

  • Accessed.AI's sentiment analysis parses qualitative data like reviews. Uncover brand perception by seeing emotional sentiment metrics around key topics.

Sales Professionals

Focus efforts on qualified leads for a boost in efficiency. AI identifies and prioritizes high potential customers.

  • Convin tracks signals like site activity to gauge buyer intent. AI recommends proven outreach templates and strategies tailored to each prospect's level of interest.

  • Gong analyzes past sales calls using NLP. Identify areas for improvement through customized coaching plans based on peer benchmarking.

  • People.ai captures activity data like emails sent. AI automatically populates CRM records to build a profile of prospects. Review at-a-glance analytics to know who to prioritize.

leveraging-ai-to-gain-customer-insights-and-boost-conversions-2
Convin integrates with your cloud telephony system/ dialer system/ video conferencing platforms to fetch/record all conversations & then analyze them. The system supports both native and custom integrations.

UX Designers

Enhance experiences by identifying pain points through AI-enabled tools.

  • Hotjar's heatmaps show where users click and scroll on pages. Watch session replays to see navigation difficulties and usability issues.

  • Apptentive's NLP analyzes open-ended feedback. Discover desired features based on frequent mentions and sentiment analysis.

  • Contentsquare identifies high drop-off pages in the conversion funnel. Pinpoint areas causing friction like complex checkout processes.

leveraging-ai-to-gain-customer-insights-and-boost-conversions-3
Contentsquare connects metrics to actual customer behavior, combining the power of rich data, machine and human intelligence to deliver better outcomes.

Challenges in Implementing AI for Audience Understanding

  • Addressing concerns of data privacy: For example, be upfront about how customer data will be used and stored. Allow users to access and delete their data. Make privacy policies easy to understand.

  • Avoiding over-reliance on AI and maintaining a human touch: For instance, have human agents review machine-generated content before publication. Enable manual overrides on recommended actions. Set up robust customer service channels.

Ethical Considerations in AI-Powered Audience Analysis

  • Ensuring unbiased AI models: Audit algorithms for biases by analyzing model outputs across demographics. Proactively augment training data to better represent diversity.

  • Respecting user data and preferences: Allow control over data collection through opt-in consent and easy opt-out. Develop retention policies to automatically delete data after a set time period.

The possibilities are endless when you use AI to better understand customers! With tailored solutions, boosting conversions doesn't require technical expertise.

About the author

nn

Ngan Nguyen

Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.

You may be interested in