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Using AI to Create On-Trend Website Designs

Article brought to you by Nilead, a website builder platform with fully-managed design, development, and management services.



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Staying up-to-date with the latest web design trends is crucial for engaging your digital audience. But constantly analyzing trends and manually creating on-brand assets can be time-consuming. Fortunately, advancements in AI allow automating this process to boost productivity.

How AI Can Identify Current Design Trends

AI algorithms can quickly analyze millions of data points to detect patterns and emerging styles. Specifically, you can:

  • Analyze trends from leading industry publications like Awwwards over the past 6 months.

  • Incorporate styles spotted at major 2023 design conferences like SXSW.

  • Extract emerging aesthetics from your top 3 competitor websites last quarter.

  • Curate trends within your target country based on top local site designs.

Tools like Adobe Trends use image recognition to identify common visual components across top websites and surface the latest trends. Envato Elements applies natural language processing to analyze design publications and community discussions.

Automated Creation of On-Brand Design Assets

Once AI systems determine current trends, they can autonomously generate on-brand assets tailored to your brand.

  • Color palettes - Tools like Coolors and Designs.ai allow you to input emotion keywords, competitor sites, or image inspiration to output completely customized color schemes.

  • Typography - Using descriptive words like “bold”, “minimalist”, or “vintage”, services like FontJoy and FontGet generate font pairings reflecting your desired aesthetic.

  • Page layouts - Entering your site’s theme into Anthropic's Claude AI assistant can produce tailored page layouts incorporating trending UX/UI elements.

  • Imagery - Vendors like Synthesia provide custom on-brand stock photos, illustrations, and icons generated just for you.

Artist uses AI to generate color palettes from text descriptions.

Streamlined Design Iteration

AI allows rapid iteration by automatically producing multiple variations for you to select from.

  • Versioning - Explore more concepts faster. For example, use Anthropic to iterate on multiple homepage layouts in the time it would take to create one manually.

  • A/B testing - Employ tools like Sentient Ascend to easily create variations of design elements like calls to action to find what converts best.

  • Personalization - Tailor layouts and assets to different audience segments based on demographics and behavior using AI systems.

Explore innovative techniques, tools, and strategies that leverage artificial intelligence to enhance your design workflow.

Ethical Usage of AI Design Tools

When automating creative tasks, ensure human oversight and ethical practices:

  • Audit datasets and algorithms for biases that could impact output using services like Parity.

  • Maintain transparency by clearly indicating when assets are AI-generated.

  • Keep human designers closely involved to guide the creative direction.

The future of design is AI-assisted. Use it responsibly as a tool to boost natural creativity and craft resonating, on-brand experiences.


About the author


Ngan Nguyen

Ngan Nguyen, a member of Nilead team, focuses on content marketing, SEO standard content, content analysis, planning, and metrics. Drawing on practical experience and a continual pursuit of industry trends, her contributions aim to offer readers insights that reflect current best practices and a commitment to informative content.

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