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Google Analytics

Table of Content

Google Analytics provides powerful metrics like how many users and pageviews a site gets, how long people spend on the site, and how many people leave without clicking other links (bounce rate). You can also see where the traffic to your site comes from using Google Analytics. There are many ways to filter analytics data to create meaningful reports.

You can utilize Google Analytics (or other analytics tools) to collect meaningful information to improve your user's experience on the website and measure the effectiveness of your digital campaigns.

Adding Google Analytics to your website

You can directly integrate Google Analytics into your Nilead project. Google Analytics settings are located on the Plugins configuration → Google.

quick menu - plugins - Nilead platform

plugins - google - Nilead platform


Getting Google Analytics tracking ID

  1. Visit the Google Analytics admin page [↗]

  2. Login to your Google Account (create an account if you don’t have one)

  3. Fill out the relevant information for your project (e.g. site name, site address, etc)

  4. Press Get Tracking ID and Accept the Terms of Service

  5. Copy the Tracking (Measurement) ID to your clipboard


Pasting the tracking ID in your project settings

  1. Go to your Nilead dashboard and access the Google Analytics settings of your project

  2. Paste the ID into the Google Analytics Tracking ID field

  3. Save changes and publish

plugins - google detail - Nilead platform


Testing the connection between your project and Google Analytics

To see if the integration is successful, go to the Real-Time tab and then Overview in Google Analytics. You should see yourself if you have your site open in a separate tab.

NOTE Analytics data takes some time to gather. Insights might not be available until a day or so after they're collected.

Resource: To track outbound links, check the Google Analytics documentation

Tracking Google Analytics events for Ecommerce

If you've enabled Ecommerce for your project, you can track ecommerce-specific events like viewed products, added products to cart, and purchased products. You can send those events to Google Analytics automatically by following the steps below.

  1. Enable using Google’s global site tag in your Google Analytics settings

  2. Enable ecommerce in your Google Analytics settings [↗]


Enabling IP address Anonymization

When you enable IP address anonymization in Google Analytics, you will be able to mask the addresses of your site visitors. Some countries require this in order to comply with their data protection laws. Additionally, it helps you adhere to your own privacy policies. You can enable IP anonymization in your Google Analytics settings section on the Project settings → Integrations page by toggling the IP address anonymization switch to "YES".

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