Setup Google Analytics

TL;DR / Overview

Connect Google Analytics to your Nilead site to track key metrics like user visits, pageviews, bounce rate, and traffic sources. You'll get clearer insights into how your content performs and how users interact with your site — enabling smarter decisions and better ROI on your campaigns.

Prerequisites

• A Google account

• A live website built on Nilead

• Access to your Nilead dashboard

• Google Analytics 4 (GA4) property created

Walkthrough

Step 1: Get Your Google Analytics Tracking ID

1. Visit the Google Analytics Admin Page ↗

2. Sign in or create a Google account.

3. Click Admin in the left sidebar and follow the setup wizard:

   • Add your site name

   • Choose "Web" as your data stream

   • Enter your website address

4. Click Create Stream

5. Copy the Measurement ID (looks like: G-XXXXXXX)

Step 2: Add Your Tracking ID in Nilead

1. Go to your Nilead dashboard

2. Click on Plugins → Google

3. Paste your Measurement ID into the Tracking ID field

4. Toggle IP anonymization ON if required for GDPR or local regulations

5. Click Save and Publish your changes

💡 To anonymize IPs, use the switch in Project Settings → Integrations

Step 3: Test the Connection

1. Open your website in a separate browser tab

2. In Google Analytics, go to Realtime → Overview

3. You should see your visit appear shortly

⏳ Note: Analytics data usually appears in reports after a short delay (up to 24h)

Step 4 (Optional): Enable Ecommerce Event Tracking

If you're running an eCommerce-enabled Nilead site:

1. In Google Analytics, go to Admin → Data Streams → Select your stream

2. Enable Enhanced Measurement and Ecommerce tracking

3. In Nilead, eCommerce events (product views, add to cart, purchases) are automatically sent to Google Analytics when properly configured.

FAQs

1. Do I need to use Google Tag Manager?
No. Nilead supports direct integration via the Tracking ID — no need for Tag Manager unless you want advanced event customization.

2. Is GA4 supported?
Yes. Nilead supports Google Analytics 4 (GA4). Use your GA4 Measurement ID in the plugin settings.

3. What does IP anonymization do?
It hides part of your visitors’ IP addresses to protect their privacy and comply with regulations like GDPR.

4. Can I track outbound link clicks or file downloads?
Yes, but you'll need to set up those custom events in Google Analytics. Refer to GA’s event tracking docs ↗.

5. My data isn’t showing up — what now?
Make sure you published your Nilead project, the Tracking ID is correct, and give GA some time to collect data (usually 24 hours).