How to Manage SEO Plugins and Tracking Scripts in Nilead

TL;DR / Overview

Nilead gives you flexible control over SEO and tracking scripts via the Plugin Manager. You can embed Google Analytics, use Global Custom Code, and manage scripts at both global and page levels. While Google Tag Manager (GTM) is supported, it’s not always recommended due to performance trade-offs.

Prerequisites

Admin access to your Nilead website
Google Analytics or Tag Manager account (optional)
Tracking script(s) or meta tags you plan to embed

Walkthrough

Accessing SEO Plugin Settings

To manage SEO and tracking integrations:

Open the Quick Menu.
Search for Plugin and open the Plugin Manager.
Choose the plugin you want to configure (e.g., Google, General).

Google Plugin

Google Analytics (GA)

Insert your GA tracking code directly in the plugin field.
This will be automatically injected into your site's frontend.
Ideal for performance-friendly tracking without extra tools.

Google Tag Manager (GTM)

Enter your GTM container ID if you prefer using GTM.
Be aware: GTM overrides other scripts like GA or Yandex to avoid conflicts.

⚠️ Considerations before using GTM:

Slower load times compared to direct script injection.
Many ad-blockers prevent GTM from running, which can skew your tracking data (Know the limitation of GTM).

Tip: Use Page Custom Code or Global Custom Code instead of GTM for more direct and performant control.

The General Plugin allows you to manage:

1. Global Custom Code

Add scripts that apply to all pages on your site. You can place code in:

Header custom code (inside <head>)
- Good for: <meta>, <link>, <style>, or pre-load scripts
Footer custom code (before </body>)
- Good for: <script> blocks that load after page content

Examples:

<!-- Meta tag for verification --> 
<meta name="google-site-verification" content="abc123"> 
<!-- Google Analytics direct --> 
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXX"></script>

2. Service Worker Code

A Service Worker runs in the background and enables features like:

Push notifications
Offline caching
Background sync

⚠️ This feature is for advanced users only. Avoid editing it unless you know what you're doing, as incorrect configurations may affect site performance or functionality.

FAQs

1. Do I need both GA and GTM?
No. If you’re using GTM, don’t enter GA/Yandex codes directly — add them inside GTM. Otherwise, use the GA field for simpler integration.

2. Will GTM slow down my site?
Yes, slightly. GTM is flexible but less performance-optimized than direct script injection.

3. Can I apply different code for different pages?
Yes. Use Page Custom Code to insert HTML/CSS/JS only on selected pages.

4. What happens if I remove the Global Custom Code?
The scripts are removed from all pages instantly. Use cautiously if relying on them for SEO or tracking.

5. Is the Google App ID needed for SEO tracking?
No. That field is for other services. You can leave it blank unless instructed otherwise.

Business Owners

Writers & Marketing Teams

Advanced Users

SEO Plugins

Table of content

TL;DR / Overview

Prerequisites